I-LED Digital SignageIsheshe ibe yitshe legumbi lamasu wesimanjemanje okuthengisa, okwenza amabhizinisi akwazi ukuxhumana ngokuqinile namakhasimende. Njengoba sisondela ku-2025, ubuchwepheshe ngemuva kwezimpawu zedijithali buthuthuka ngokushesha, buqhutshwa ubuhlakani bokufakelwa (AI), i-Intanethi yezinto (iot), kanye nemikhuba esimeme. Lezi zindlela zithuthukisa indlela amabhizinisi asebenzisa ngayo izimpawu futhi aguqule ukuthi amakhasimende axhumana kanjani nemikhiqizo.
Kulesi sihloko, sizohlola izitayela eziphezulu zedijithali zesithombe sedijithali ngo-2025 futhi sinikeze imininingwane yokuthi amabhizinisi angakuphakamisa kanjani lezi zithuthuka ukuze alondoloze umphetho wokuncintisana.
Sibutsetelo ekuguqukeni kwezimpawu zedijithali
I-Digital Signage iguqulwe kusuka ku-static khombisa ku-Dynamic, izinhlelo ezisebenzayo eziletha okuqukethwe okwenziwe ngezifiso kulaphi. Kuqala kukhawulelwe ekuboniseni ihluzo ezilula nombhalo, izixazululo zesiginali yedijithali sezithuthukile ngokwengeziwe, zihlanganisa ukufundwa kwedatha yesikhathi sangempela, ukusebenzisana kwamakhasimende, nokuqukethwe kwe-AI. Uma ubheka phambili ku-2025, lobu buchwepheshe buzoba yinkimbinkimbi ngokwengeziwe, banikele ngamabhizinisi izindlela ezintsha zokubamba ukunakwa nokushayela iqhaza.
Ukushintshwa kusuka kwisibonakaliso sendabuko kuya kwizimpawu zedijithali kuvumela amabhizinisi ukuthi aphendule kalula ngezidingo zamakhasimende. Lokhu kuvumelana nalokhu kuyisizathu esibalulekile esenza isibonakaliso sedijithali sesibe yisici esijwayelekile ekuthengisweni, izihambi, ukunakekelwa kwempilo kanye namahhovisi ezinkampani.
Ama-Key Digital Signage Trends for 2025
Ikusasa lezimpawu zedijithali lilele ekuhlanganiseni ubuchwepheshe obuthuthukile ukuletha okwenziwe ngezifiso okwenziwe ngezifiso, okuqhutshwa yidatha ngenkathi kuqinisekisa ukuqina kanye nokuhlangenwe nakho komsebenzisi ongenamthungo. Nazi izindlela ezinkulu ezakha indawo ye-Digital Signage Landscape for 2025:
- Isibonakaliso esisebenzayo
- I-Smart Signage
- Ukwenza okuthandwa nguwe
- I-Programmatic Digital Signage
- Ukuhlanganiswa kwe-AR ne-VR
- Ukusimama ku-Digital Signage
- Isipiliyoni se-omnichannel
Izitayela ezibalulekile ku-Digital Signage
| Umkhuba | Ukufanisa | Umthelela webhizinisi |
|---|---|---|
| Ukuqukethwe okuqhutshwa nguwe okuthandwa nguwe | I-AI Yenza ngokwezifiso okuqukethwe ngokususelwa kwidatha yesikhathi sangempela njengokuziphatha kwamakhasimende kanye nokubalwa kwabantu. | Kwandisa ukubandakanyeka futhi kuqhube okuhlangenwe nakho kwamakhasimende okwenziwe ngezifiso. |
| Isibonakaliso esisebenzayo | Imibukiso yedijithali ivumela amakhasimende ukuthi ahlanganyele ngezikrini zokuthinta, amakhodi we-QR, noma ukushukuma komzimba. | Ikhuthaza ukusebenzisana kwamakhasimende futhi ithuthukise ukuzibandakanya nokuqukethwe okunamandla. |
| I-3D ne-AR Ekhombisa | Okuhlangenwe nakho kokucwilisa kudalwe kusetshenziswa ubuchwepheshe be-3D ne-AR. | Ukuheha ukunakwa ezindaweni ezihamba phambili kakhulu futhi kunikeza okuhlangenwe nakho okukhumbulekayo. |
| Izisombululo ezizinzile zesiginali | Ukusetshenziswa kwemibukiso eholwa yi-LED esebenza kahle yamandla nezinto zokwakha ezinobungane. | Yehlisa umthelela wezemvelo futhi kusiza ukufeza izinhloso zokusimama. |
| I-IoT-inikwe amandla idijithali | I-IOT ivumela ukulawulwa okuphakathi nendawo okuqukethwe okuqukethwe isikhathi sangempela ezindaweni eziningi. | Yenza lula ukuphathwa kokuqukethwe futhi kukhulisa ukusebenza kwezimpawu ukude. |
Ukwenza okuthandwa nguwe uqobo kanye nokuqondisa
Ngokukhuphuka kwe-AI, amabhizinisi manje angaletha ukukhangisa okuhlosiwe ngokusebenzisa idatha eqhutshwa idatha, i-Real-time adaptive signage. Isiginali yedijithali enamandla ye-AI isebenzisa ama-analytics kanye nedatha yamakhasimende ukukhombisa okuqukethwe okwenziwe umuntu, ngokwezifiso ukukhushulwa okusekelwe kuma-demographics, ekuziphatheni nasekuzikhethile. Lokhu kuholela ekuzibayeni okusebenzayo okwenziwe ngempumelelo kanye nokubuya okuphezulu ekutshalweni kwezimali kwemizamo yokuthengisa.
Isibonelo, izitolo ezithengiswayo zingasebenzisa i-AI ukuguqula okuqukethwe kwe-digital signage okususelwa kumaphethini omgwaqo, kubonisa okunikezwayo okufanele ngesikhathi samahora aphezulu. Lo mkhuba uzodlala indima esemqoka kumasu okumaketha, asiza amabhizinisi ahlose ngempumelelo izilaleli zabo ezifiselekayo futhi athuthukise okuhlangenwe nakho kwamakhasimende okuphelele.
Okuhlangenwe nakho kwe-ar kanye ne-VR
Ngo-2025, okuhlangenwe nakho okunamahlandla ngokusebenzisa i-Augmented Reality (AR) kanye ne-Virtual Reality (VR) kuzoshintsha kabusha ukuthi amakhasimende ahlangana kanjani nemikhiqizo. Ngokuhlanganisa ama-kioskes asebenzayo kanye nezikrini zokuthinta nge-AR / VR Technology, amabhizinisi angadala okuhlangenwe nakho okubandakanya okudlula ukukhangisa kwendabuko.
Isibonelo, amakhasimende athengisayo angasebenzisa izibonakaliso ezinikwe amandla i-AR ukubona ukuthi imikhiqizo izobukeka kanjani emakhaya abo, noma abahlinzeki bezokunakekelwa kwempilo bangasebenzisa izimpawu ze-VR ukuqondisa iziguli ngezinhlelo eziyinkimbinkimbi zokwelashwa. Lokhu akugcini nje ngokuqinisa ukuzibandakanya kodwa futhi kuhambisa uhambo lokusebenzisana nolwesimende olusebenzisanayo.
Ukukhuphuka kwezimpawu zedijithali ze-program
Ukubhalwa kwedijithali kwe-Programmatic kusethwe ukuba yinkambiso enkulu ngo-2025, ikakhulukazi endaweni yokukhangisa ye-Digital Out-of Home (Dooh). Isiginali sezinhlelo ivumela amabhizinisi ukuthi athenge ngokuzenzakalelayo futhi abeke izikhangiso, esebenzisa idatha ukunquma isikhathi esifanele nendawo yolwazi. Lo mkhuba uguqula imboni ye-Digital Signage, evumela amabhizinisi ukuthi alawule kabanzi phezu kwezikhangiso zawo futhi enze ukulungiswa kwesikhathi sangempela ngokususelwa kuma-metric asebenza kahle.
Izinkampani eziholayo zedijithali zedijithali sezivele zamukele izixazululo zezinhlelo, ezivumela imikhiqizo ukuthi zifinyelele izithameli zazo eziqondisiwe kahle futhi zibiza kahle. Noma ngabe ukunyusa okuthengiswayo noma okuhlosiwe kwabagibeli ekuhambeni kwezithuthi zokuhamba, ukusayina okuhleliwe kuqinisekisa umyalezo wakho ngesikhathi esifanele.
Isipiliyoni se-SENAVEN OMNiCHANL
Lapho amabhizinisi agxila ekudaleni okuhlangenwe nakho kwamakhasimende ahlanganisiwe kuwo wonke ama-touchPoints amaningi, ukuhlanganiswa kwe-SENOMEN SENOLNEL SENCENLL sekuzongenakugwenywa. Ngo-2025, izimpawu zedijithali zizodlala indima ebalulekile kumasu we-Omnichannel, exhuma namanye amapulatifomu okuthengisa ukuhlinzeka ngamava athile angenayo. Ngokuvumelanisa izimpawu zedijithali ngeziteshi eziku-inthanethi nezeselula, amabhizinisi angadala uhambo oluqondene nomuntu oqondisa amakhasimende kuwo wonke amapulatifomu.
Isibonelo, ikhasimende lingabona isikhangiso kwibhodi yedijithali, thola okunikezwayo okulandelayo nge-imeyili, bese wenza ukuthenga okuthengayo usebenzisa isibonisi esisebenzayo. Le ndlela yokumaketha ye-Omnichannel iqinisa ukwethembeka komkhiqizo futhi iqinisekisa amakhasimende athola umyalezo ofanele ngesikhathi esifanele, nomaphi lapho bexhumana khona nomkhiqizo.
Ukusimama ku-Digital Signage
Ngokukhathazeka okukhulayo ngomthelela wezemvelo, ukuqina kuyagxila embonini yezimpawu zedijithali. Amabhizinisi amaningi amukela amandla asebenza ngamandlaUkuboniswa kwe-LEDkanye nezixazululo zesiginali esekwe emafu, ezidla amandla amancane futhi zibe nesinyathelo esincane sekhabhoni. Ngaphezu kwalokho, izinkampani eziningi ziphendukela ezintweni ezinobungane ze-eco-friendly kanye nezinto ezisetshenziswayo ezihlangweni zazo zesiginali ukuze zihambisane nezinhloso ezibanzi zokusimama kwezinhlangano.
Ngo-2025, amabhizinisi asebenzisa izisombululo zesiginali eluhlaza ngeke anciphise umthelela wawo wezemvelo kuphela kodwa futhi adonsela abathengi abazibona ngemvelo. Isibonakaliso esimeme umkhuba odlula ngaphezu kwezobuchwepheshe - kumayelana nokwenza isithombe esihle somkhiqizo futhi sinikele ngekusasa elinomthwalo wemfanelo.
Ukusebenza okuqhutshwa kwedatha nokulinganisa
Ukwenza kahle kwedatha sekuyingxenye ebalulekile yamasu okubhalwa kwedijithali. Ngo-2025, amabhizinisi azosebenzisa idatha yesikhathi sangempela ukuze alinganise futhi asebenzise ukusebenza kahle kwemikhankaso yawo yedijithali yesiginali. Lokhu kufaka phakathi ukulandelela ukubandakanyeka kwezilaleli, isikhathi sokuguqulwa, kanye namanani wokuguqulwa ukuze aqinisekise ukuthi okuqukethwe kwezimpawu kwenza kahle futhi kufezekise imiphumela oyifunayo.
Ngokuhlanganisa izimpawu zedijithali zokuphathwa kokuqukethwe okusekelwe efwini (CMS), amabhizinisi angathola ukuqonda okubalulekile ekuziphatheni kwamakhasimende futhi enze izinqumo eziqhutshwa idatha ukuthuthukisa ukusebenza kokuqukethwe. Lo mkhuba unika amandla ukuthuthuka okuqhubekayo, ukuqinisekisa amabhizinisi andisa ukutshalwa kwezimali kwawo kwizimpawu zedijithali.
Kungani izimpawu zedijithali zizoshintsha umdlalo wamabhizinisi
I-Digital Signage ingaphezu kobuchwepheshe obungaphezu kobuchwepheshe kuphela - kungathuthukisa ukubandakanyeka kwamakhasimende, ukukhulisa ukubonakala komkhiqizo, futhi ekugcineni ukuthengisa ukuthengisa. Uma kuqhathaniswa nezimpawu zendabuko, ukuboniswa kwedijithali kungavuselelwa ngesikhathi sangempela, okwenza kube lula ukulungisa imiyalezo ngokususelwa kumaphromoshini wamanje, imicimbi ekhethekile, noma nesikhathi sosuku. Amandla okushintsha okuguquguqukayo okwenza izibonakaliso zedijithali zibe yithuluzi elinamandla lokwakha okuhlangenwe nakho kwamakhasimende okwenziwe ngezifiso.
Ngaphezu kwalokho, izimpawu zedijithali zivumela amabhizinisi ukuthi asebenzise amafomethi wemidiya afana namavidiyo, izithombe, kanye nokuthintana kwama-touchcreens. Lokhu kusiza imikhiqizo ivelele ezindaweni ezinabantu abaningi futhi inikeze okuhlangenwe nakho okukhumbulekayo kumakhasimende. Amabhizinisi amukela izimpawu zedijithali angathola inzuzo enkulu ngaphandle kwezimbangi ezincike kuphela kwizikhangiso ezi-static.
Ukuhlanzeka kwe-AI Analytics Kuthuthukisa Ukubandakanya Kwamakhasimende
I-AI ayikwazi kuphela okuqukethwe okwenziwe ngezifiso kodwa futhi ahlinzeke ngokuqonda okubalulekile kwindlela amakhasimende axhumana ngayo nezibonakaliso. Ukuhlaziywa okuqhutshwa yi-AI kungakwazi ukulandelela amamethrikhi ahlukahlukene, njengokuthi abantu abade bebandakanyeka kanjani nemibukiso, okuthi okuqukethwe kuthathwa kakhulu, futhi yiziphi izenzo ezithathiwe ngemuva kokubuka izibonakaliso. Le datha inika amandla amabhizinisi ukuthi aqonde kangcono izilaleli zawo futhi ahlaziye amasu awo ukukhulisa ukubandakanyeka kwamakhasimende.
Ngaphezu kwalokho, i-AI ingakhomba amaphethini ekuziphatheni kwamakhasimende, ukusiza amabhizinisi abikezele izitayela zesikhathi esizayo. Isibonelo, uma i-AI ithola ukuthi ukukhushulwa okuthile kuthandwa kakhulu phakathi kwezithameli ezincane, amabhizinisi angavumelanisa imikhankaso yawo ukuze ahlose ngempumelelo leyo mali.
Indima yedatha yesikhathi sangempela ekuqukethwe okuguquguqukayo kwesibonakaliso esishukumisayo
Idatha yesikhathi sangempela idlala indima ebalulekile ekugcinweni kwezimpawu zedijithali ezifanele nokuzibandakanya. Ngokudonsa idatha emithonjeni ehlukahlukene, efana namaphethini wesimo sezulu, izitayela zethrafikhi, noma idatha yokuthengisa, izimpawu zedijithali zingabonisa okuqukethwe okufika ngesikhathi, okuqondayo. Isibonelo, indawo yokudlela ingasebenzisa idatha yesikhathi sangempela ukukhombisa izinto ezahlukahlukene zemenyu ngokususelwa esikhathini sosuku noma sezulu samanje esithuthukisa isobho elishisayo ezinsukwini zemvula noma ngeziphuzo ezibandayo ngesikhathi selanga.
Amabhizinisi angahlanganisa futhi nezimpawu zedijithali nezinhlelo zawo zokuthengisa ukubonisa okunikezwayo okusha kanye nokuphromotha. Lokhu kuqinisekisa amakhasimende ahlala ebona amadili afanele kakhulu, okwandisa amathuba okuthenga. Amandla okuvuselela okuqukethwe kwezimpawu ngokususelwa kwidatha yesikhathi sangempela kwenza izimpawu zedijithali zisebenza kakhulu kunokuboniswa kwendabuko kwendabuko.
Isibonakaliso esisebenzayo: Ukubandakanya amakhasimende ngezindlela ezintsha
Isibonakaliso esisebenzayo siba yingxenye ebalulekile yamasu wokubandakanya kwamakhasimende. Ngokuvumela amakhasimende ukuthi axhumane ngqo nemibukiso yedijithali, amabhizinisi angadala okuhlangenwe nakho okuthe xaxa nokukhumbulekayo. Izimpawu ezisebenzayo zivame ukufaka ama-touchscreens, ukuhlanganiswa kwekhodi ye-QR, noma indawo yokusebenza esekwe ku-qr, ukunika amandla abasebenzisi ukuthi bazibandakanye ngaphandle kokuthinta isimo ngokomzimba.
Isiginali yedijithali esisebenzayo ikhuthaza amakhasimende ukuthi asebenzise isikhathi esithe xaxa ukuphequlula amakhathalogi womkhiqizo, ukuhlola izinsizakalo ezintsha, noma ukufunda kabanzi ngenkampani. Amakhasimende wesikhathi esithe xaxa ahlala exhumana nezibonakaliso, lapho kufanele athathe isinyathelo, njengokuthenga noma ukubhalisela insizakalo.
Isikrini se-LED esisebenzayoZisebenza ngokukhethekile ezindaweni zokuthengisa, lapho amakhasimende angawasebenzisa khona ukubheka imininingwane yomkhiqizo, hlola isitoko, noma ngokwezifiso ama-oda. Ezilungiselelweni zezempilo, izibonakaliso ezisebenzayo zinganikeza iziguli ngemininingwane enemininingwane yensizakalo noma ziqondise emnyangweni ofanele.
Ukuhlanganiswa kwekhodi ye-QR: Ukuxhuma ukusebenzisana ngokomzimba nangokwedijithali
Amakhodi we-QR asephenduke indlela edumile yokubhula izimpawu zomzimba ngokuqukethwe kwedijithali. Ngokuthwebula ikhodi ye-QR kwizimpawu zedijithali, amakhasimende angabhekiswa kumawebhusayithi, izinhlelo zokusebenza, noma ukukhushulwa online. Lokhu kuhlanganiswa okungenamthungo kuvumela amabhizinisi ukuthi anwebe ukusebenzisana kwawo ngaphezu kombukiso womzimba, enikeza amakhasimende imininingwane eminingi noma ithuba lokwenza ukuthenga ngokuqondile kumadivayisi wawo weselula.
Amakhodi we-QR ahlukahlukene. Abathengisi bangazisebenzisa ukunikela ngezaphulelo ezikhethekile, izindawo zokudlela ezibonisa amamenyu, namabhizinisi asuselwa kwinkonzo angahlelela ama-aphoyintimenti. Ukusebenziseka kalula kokusebenzisa nokudla okuphelele kumenzele ithuluzi eliphumelelayo lokuthuthukisa ukubandakanyeka kwamakhasimende kanye nokuguqulwa kokushayela.
Isiphetho: nikanisa ikusasa lezimpawu zedijithali
Njengoba sisondela ku-2025, izibonakaliso zedijithali zizoqhubeka nokuvela, ziqhutshwa inqubekela phambili e-AI, AR, VR, kanye nokusimama. Amabhizinisi amukela lezi zindlela ezivelayo azokwazi ukuletha ukuzibandakanya okwengeziwe, ezenziwe ngezifiso, kanye nokuqhutshwa idatha kumakhasimende abo. Ngokuhlala phambi kwejika futhi uhlanganise lobu buchwepheshe kumasu abo okuthengisa, izinkampani zingakhulisa ukuthembeka kwamakhasimende, zandise ukuguqulwa, futhi zithole umphetho wokuncintisana.
Uma usukulungele ukuthatha imizamo yezemakethe yebhizinisi lakho ezingeni elilandelayo, cabanga ngokuhlanganisa izixazululo zesiginali edijithali se-Digital-odge-onqenqemeni lwecebo lakho. Ikusasa lezimpawu zedijithali liqhakazile, namabhizinisi asungula manje azobekwa kahle ukuchuma ngo-2025 nangale kwalokho.
Isikhathi sePosi: Dec-03-2024