Ngomncintiswano ongakaze ubonwe ukunakwa kwabathengi, i-digital Out-of-Home (dooh) abezindaba abahlinzeka abakhangisi indlela eyingqayizivele futhi ephumelelayo yokuzibandakanya izithameli ekuhambeni komhlaba wangempela. Kodwa-ke, ngaphandle kokunakwa okufanele kwesici sokudala sale ndlela enamandla yokukhangisa, abakhangisi bangalwa nokuthatha ukunakwa futhi bashayele imiphumela yebhizinisi ngempumelelo.
I-75% yokusebenza kahle kwezikhangiso incike ekubumbeni eceleni kusuka esifisweni esihle sobuhle ukudala izikhangiso ezibonakalayo ezibonakalayo, izinto zokudala zingaba nomthelela omkhulu empumelelweni ephelele noma ukwehluleka kwemikhankaso yangaphandle yokukhangisa. Ngokusho komfelandawonye wokukhangisa, ama-75% okusebenza kwezikhangiso kuncike ekubumbeni. Ngaphezu kwalokho, ucwaningo oluvela ekubuyekezweni kwebhizinisi leHarvard luthole ukuthi imikhankaso ye-Creative Ad Campaigns inemithelela yokuthengisa cishe kabili yalabo abangadala.
Ngemikhiqizo ebheke ukukhulisa izinzuzo zalesi siteshi esisebenzayo, cabanga ngezidingo ezithile zokudala zokukhangisa kwangaphandle kubalulekile ekuqondeni izikhangiso ezimangalisa kanye nesenzo somthengi.
Nazi izinto eziyi-10 ezibalulekile okufanele zicatshangelwe lapho ubumba ubuciko be-dooh:
Cabanga imiyalezo yokuqukethwe
Ekukhangisweni kwangaphandle, ingemuva noma imvelo ebonakalayo lapho kuboniswa khona izikhangiso kungathonya kakhulu ukusebenza kobuqambi. Ingaboniswa kwizikrini ezahlukahlukene, konke okuthinta izilaleli ezibheka izikhangiso kanye nombono wazo wemikhiqizo ebonisiwe. Kusuka kwabathengi abazibona abafuna ukubheka izikhangiso kuma-gest TVs kuma-UpScale abathengi ababona izikhangiso ezitolo ezinkulu, ukuqonda okungenzeka ukuthi bakwazi ukubona abakhangisi ukuthi bakwazi ukwakha imiyalezo ehlosiwe esekelwa yimvelo ebonakalayo yesikhangiso.
Naka imibala
Umbala uyinto enkulu ekudonseni ukunakwa, futhi imibala ehlukile ingenza izikhangiso ze-dooh zivelele ngokumelene nezizinda. Kodwa-ke, ukusebenza kahle kwemibala ethile kuncike kakhulu emibalani ezungeze izikhangiso ze-dooh. Isibonelo, isikhangiso esiluhlaza okwesibhakabhaka esivela kumaphaneli wedolobha ngokumelene ne-Grey Warban Landscape ingahle ibambe ukunakwa, kepha umthelela wokuluhlaza okwesibhakabhaka ku-birnelboard enkulu ebhekiswe esibhakabhakeni esiluhlaza okwesibhakabhaka kungaba mncane kakhulu. Ukuqinisekisa izikhangiso ze-garner zinakwa kakhulu, abakhangisi kufanele bavumelane nemibala yobuciko babo ngendawo ebonakalayo lapho kusebenza khona izikhangiso ze-dooh.
Cabanga ngesikhathi sokuhlala
Isikhathi se-GELL BELL sisho inani lesikhathi sababukeli besikhathi kungenzeka babone isikhangiso. Njengoba izithameli zihlangana nezikhangiso ze-dooh ngenkathi zihamba usuku lonke, izinhlobo ezahlukene zezindawo zingase zibe nezikhathi ezihluke kakhulu ezinhle, ezazisa ukuthi abakhangisi balandisa kanjani izindaba zabo zomkhiqizo. Isibonelo, ama-highway billboards abonwa ngabantu abahamba ngokushesha bangase babe nemizuzwana embalwa yesikhathi sokuhlala, kanti izikrini ezikhaleni zebhasi lapho abagibeli belinda khona ngebhasi elilandelayo kungenzeka babe nezikhathi ezilandelayo zebhasi elilandelayo lemizuzu engu-5-16. Abakhangisi basebenze izikrini ezinezikhathi ezimfishane ze-dest Kodwa-ke, lapho kusebenza izindawo ezihamba ngezikhathi ezinde, abakhangisi bangandisa ubuhlakani babo ukutshela izindaba ezijulile nangokomzwelo ukuzibandakanya ngokomoya.
Faka izithombe zomkhiqizo osezingeni eliphakeme
Ubuchopho bomuntu bucubungula izithombe ezingama-60,000 ngokushesha kunombhalo. Kungakho kubandakanya izithombe noma imiphumela yokubuka, ikakhulukazi ezindaweni ezinezikhathi ezimfishane ezihle, ingasiza abakhangisi ukuthi badlulise imininingwane ngokushesha futhi baqinise inhlangano phakathi komkhiqizo wabo nemikhiqizo noma izinsizakalo. Isibonelo, kufaka phakathi izithombe zamabhodlela, hhayi nje ukubonisa ama-logo wemikhiqizo yotshwala, ukuqashelwa okusheshayo kwengculazi.
Sebenzisa i-brand kanye nesikhala se-logo
Kwezinye iziteshi zokukhangisa, ama-logo aqikelela ngokweqile angaphazamisa ukuphendula izindaba zomkhiqizo. Kodwa-ke, ukuhanjiswa kokukhangiswa kwangaphandle kusho ukuthi abathengi bangabona kuphela izikhangiso imizuzwana embalwa, ngakho-ke abakhangisi bahlose ukushiya umbono omuhle kakhulu kufanele basebenzise ama-logo kanye nomkhiqizo. Ukuhlanganisa imikhiqizo kwikhophi kanye nemiphumela ebonakalayo yezikhangiso zangaphandle, usebenzisa amafonti ezinsimbi, kanye nokubeka ama-logo phezulu kwabadala Yonke imikhiqizo yosizo ivelele ezikhangisweni.
Faka ividiyo ne-animation
I-Motion idonsela ukunaka futhi ithuthukise ukuzibandakanya ngezikhangiso zangaphandle. Amaqembu okudala kufanele acabangele okufaka izinto ezihambayo (ngisho nezithombe ezilula) ezindabeni zangaphandle ezindabeni zokukhipha umthelela omkhulu. Kodwa-ke, ukugwema ababukeli abashoda imininingwane ebalulekile, abakhangisi kufanele balungise uhlobo lokunyakaza olususelwa esikhathini esijwayelekile sokuhlala. Ngezindawo ezinezikhathi ezimfishane ze-DELLL (ezinjengamaphaneli athile wedolobha), cabanga ngezinto ezinamandla ashukumisayo (ihluzo ezinamandla ashukumisayo ezithombeni eziloliwe). Ngezindawo ezinezikhathi ezinde zokuhlala (njengezikhombo zebhasi noma izikrini ze-Gym TV), cabanga ukwengeza amavidiyo.
Ithiphu ye-Pro: Akuzona zonke izikrini ze-dooh zidlala umsindo. Kubalulekile ukuthi kufake njalo imibhalo engezansi ukuqinisekisa ukuthi umyalezo ofanele uyabanjwa.
Sebenzisa ngokugcwele isikhathi sesikhathi sangaphandle
Isikhathi sosuku nosuku lwesonto lapho kubonakala izikhangiso zidlala indima enkulu ekutheni imiyalezo itholwa kanjani. Isibonelo, isikhangiso esithi "Qala usuku lwakho ngenkomishi eshisayo yekhofi" yimpumelelo kakhulu ekuseni. Ngakolunye uhlangothi, isikhangiso esithi "phumela ngobhiya obandayo weqhwa" kunengqondo kuphela kusihlwa. Ukuthola kabusha isikhathi sezikhangiso zangaphandle, abakhangisi kufanele bahlele ngokucophelela imikhankaso ukuze baqinisekise ukuthi amadala abo anomthelela omuhle kakhulu ezithayiyiseni eziqondiwe.
Hlela imikhankaso ezungeze imicimbi emikhulu
Lapho udala imikhankaso yezinkathi noma ye-Flagship, ebhekisa imicimbi (njengokuhlanya kukaMashi) noma izikhathi ezithile (ezifana nehlobo) ku-dooh Crises zisiza ukuxhuma imikhiqizo ngesasasa lomcimbi. Kodwa-ke, kubalulekile ngokufanayo ukukhumbula ukuthi impilo yeshelufu yabadala ilinganiselwe yimicimbi. Ngakho-ke, ukwethula imikhankaso ye-Flagship ngesikhathi esifanele ukukhiqiza umthelela omkhulu nokugwema ukubekwa kwangaphambi kwesikhathi ngaphambi kwemicimbi ngaphambi kokuqala kwemicimbi noma ukubekwa sekwedlule isikhathi ngemuva kokuphela kwemicimbi kubalulekile. Usebenzisa ubuchwepheshe bezinhlelo kungasiza ukuqhuba imikhankaso yezikhangiso ngazinye, ukushintshana komthungo ngesikhathi esilinganiselwe kwabasebenzi abafanele kakhulu.
Cabanga ngosayizi wesikrini se-dooh
Ukucaciswa kobuchwepheshe kwezikrini ze-dooh zithonya kakhulu ukwakheka, ikhophi, noma isithombe esisetshenzisiwe kwizikhangiso. Ezinye izikrini ze-dooh zikhulu (njengezikrini ezibukekayo ku-Times Square), kanti ezinye zinkulu kune-iPad (njengokubonisa ezitolo zezitolo). Ngokwengeziwe, izikrini zingaba mpo noma zivundlile, ukulungiswa okuphezulu noma ukulungiswa okuphansi. Ngenkathi iningi lezinhlelo zezinhlelo zibheka izidingo zobuchwepheshe zokubonisa, ngokubheka ukucaciswa kwesikrini lapho ama-desitus enziwa lapho ama-desitus asiza ekuqinisekiseni ukuthi imininingwane ebalulekile ivelele ezikhangisweni.
Gcina ukuvumelana kwemiyalezo ku-inthanethi nakuma-touppoint axhunyiwe ku-inthanethi
Ngomncintiswano ongakaze ube khona ukuze unake, izinhlobo zemikhiqizo zidinga imiyalezo ebumbeneyo ukuheha abathengi ezindaweni zokuthinta eziku-inthanethi naku-inthanethi. Ukuhlanganisa abezindaba zedijithali eziphuma ekhaya ku-Omnichannel Strategy kusukela ekuqaleni kusiza abakhangisi ukugcina ukuvumelana ngezinto zokudala kanye nokuxoxa izindaba kuwo wonke amaChancrings.
UDooh unikeza abakhangisi amathuba angapheli ukubandakanya izithameli futhi adlulisele imiyalezo yabo ngezindlela ezihlukile neziphoqayo. Ukuze uthole imikhiqizo efuna ukuphumelela ngempela, ukunaka ngokucophelela izici zokudala kunoma yimuphi umkhankaso wokukhangisa wangaphandle ubalulekile. Ngokucabanga ngezinto ezichazwe kule ndatshana, abakhangisi bazobe behlonyelwe wonke amathuluzi abawadingayo ukudala izikhangiso zangaphandle ezivusa abathengi kanye nesenzo sokushayela.
Mayelana ne-Hot Electronics Co, Ltd:
Kusungulwe ngonyaka we-2003,I-Hot Electronics Co, Ltdngumhlinzeki oholayo womhlaba wonke weUkuboniswa kwe-LEDizixazululo. Ngezindawo zokukhiqiza e-Anhui naseShenzhen, eChina kanye namahhovisi nezindawo zokugcina izimpahla eQatar, eSaudi Arabia, kanye ne-United Arab Emirates, inkampani ilihlomele kahle ukusebenzela amaklayenti emhlabeni wonke. I-Hot Electronics Co, Ltd inamathela amamitha-skwele angaphezu kwama-30,000 wesikhala sokukhiqiza kanye nemigqa engu-20 yokukhiqiza, enamandla akhiqizwayo enyangazonke angu-15,000 amamitha skwele aphezuluIsikrini se-LED. Ubuchwepheshe babo bulele ocwaningweni lomkhiqizo lwe-LED kanye nentuthuko, ezokukhiqiza, ukuthengisa emhlabeni jikelele, nasezinsizakalweni zokuthengisa, kubenza babe nomlingani othembekile wamabhizinisi afuna izixazululo ezibukwayo ze-notch.
Izindonga zevidiyo zinikeza izinzuzo eziningi ngokuya ngomthelela obonakalayo, ukuguquguquka, ukuxhumana, uphawu lokuphamba, kanye nokusebenza kwezindleko. Ngokucabanga ngokucophelela imvelo, ukulungiswa, ukuhambisana kokuqukethwe, kanye nokuxhaswa kwezobuchwepheshe, amabhizinisi angakhetha uhlobo olufanele lodonga lwevidiyo olufanele ukuthuthukisa amasu abo okuxhumana futhi ashiye umbono ohlala njalo ezilalelini zawo. I-Haot Electronic Co, Ltd imele njengomhlinzeki onokwethenjelwa, iqinisekisa izixazululo eziphakeme ze-LED eziholayo ezihambelana nezidingo ezihlukene zamakhasimende.
Xhumana nathi: Ngemibuzo, ukusebenzisana, noma ukuhlola uhla lwethu lwemikhiqizo ye-LED, sicela ukhululeke ukuxhumana nathi:sales@led-star.com.
Isikhathi Seposi: APR-28-2024