Ngomncintiswano ongakaze ubonwe wokunakwa kwabathengi, imidiya yangaphandle kwekhaya (DOOH) inikeza abakhangisi indlela ehlukile nesebenzayo yokubandakanya izethameli ekuhambeni emhlabeni wangempela. Kodwa-ke, ngaphandle kokunaka okufanele kusici sokudala sale ndlela yokukhangisa enamandla, abakhangisi bangase bathwale kanzima ukuze babambe ukunaka nokushayela imiphumela yebhizinisi ngempumelelo.
U-75% wokuphumelela kwezikhangiso uncike ekusunguleni Ngaphandle kwesifiso esimsulwa sobuhle sokudala izikhangiso ezibukekayo, izici zokudala zingaba nomthelela omkhulu empumelelweni iyonke noma ekuhlulekeni kwemikhankaso yokukhangisa yangaphandle. Ngokusho kwe-Advertising Research Federation, u-75% wokuphumelela kwezikhangiso uncike ekudaleni. Ngaphezu kwalokho, ucwaningo oluvela ku-Harvard Business Review luthole ukuthi imikhankaso yezikhangiso enobuciko obuphezulu inemithelela yokuthengisa ecishe iphindwe kabili kwaleyo engezona ezobuciko.
Kumabhrendi afuna ukukhulisa izinzuzo zalesi siteshi esisebenza kahle, ukucabangela izidingo ezithile zokudala zokukhangisa kwangaphandle kubalulekile ekwakheni izikhangiso ezimangalisayo ezidonsa ukunaka kwabathengi kanye nesinyathelo esisheshayo.
Nazi izinto ezingu-10 ezibalulekile okufanele uzicabangele lapho wenza ubuciko be-DOOH:
Cabangela umlayezo womongo
Ekukhangiseni kwangaphandle, ingemuva noma indawo ebonakalayo lapho izikhangiso ziboniswa khona zingaba nomthelela omkhulu ekusebenzeni kobuciko. ingavezwa ezikrinini ezihlukahlukene, zonke ezithinta izethameli ezibuka izikhangiso kanye nombono wazo wemikhiqizo ekhangisiwe. Kusukela kubathengi abakhathalela impilo ababuka izikhangiso kuma-TV ejimu kuya kubathengi abasezingeni eliphezulu ababona izikhangiso ezitolo ezinkulu eziwubukhazikhazi, ukuqonda ukuthi ubani okungenzeka kakhulu abone izikhangiso nokuthi bazozibona kuphi kuvumela abakhangisi ukuthi bakhe imilayezo eqondiwe esekelwe indawo ebonakalayo yesikhangiso.
Naka imibala
Umbala uyisici esiyinhloko ekudonseni ukunaka, futhi imibala ehlukene ingenza izikhangiso ze-DOOH zigqame uma kuqhathaniswa nezizinda. Nokho, ukusebenza kwemibala ethile kuncike kakhulu emibaleni ezungeze izikhangiso ze-DOOH. Isibonelo, isikhangiso esiluhlaza okwesibhakabhaka esikhanyayo esibonakala kumaphaneli edolobha endaweni yedolobha empunga singagqama futhi sidonse ukunaka, kodwa umthelela wento efanayo eluhlaza okwesibhakabhaka ekudaleni okufanayo ebhodini elikhulu elibhekene nengemuva lesibhakabhaka esiluhlaza lingaba mncane kakhulu. Ukuqinisekisa ukuthi izikhangiso zidonsa ukunakwa okuphezulu, abakhangisi kufanele baqondanise imibala yobuciko babo nendawo ebonakalayo lapho izikhangiso ze-DOOH zidlala khona.
Cabangela isikhathi sokuhlala
Isikhathi sokuhlala sisho inani lesikhathi ababukeli abangase babone ngalo isikhangiso. Njengoba izethameli zihlangana nezikhangiso ze-DOOH ngenkathi zihamba usuku lonke, izinhlobo ezahlukene zezindawo zingase zibe nezikhathi zokuhlala ezihluke kakhulu, okuchaza ukuthi abakhangisi bazitshela kanjani izindaba zomkhiqizo wabo. Isibonelo, amabhodi omgwaqo onguthelawayeka abonwa abantu abahamba ngokushesha angase abe nemizuzwana embalwa nje yesikhathi sokuhlala, kuyilapho izikrini ezisezindaweni zokukhosela amabhasi lapho abagibeli belinda khona ibhasi elilandelayo zingase zibe nezikhathi zokuhlala eziyimizuzu emi-5-15. Abakhangisi abavula izikrini ezinezikhathi zokuhlala ezimfishane kufanele bakhe ubuciko obunamagama ambalwa, amafonti amakhulu, kanye nokufakwa kwebhrendi okuvelele ukuze bathole imilayezo esheshayo, nenamandla. Kodwa-ke, lapho bevula izindawo ezinezikhathi zokuhlala ezinde, abakhangisi bangakhulisa ubuhlakani babo ukuze baxoxe izindaba ezijulile futhi babandakanye izethameli ngokomzwelo.
Faka izithombe zomkhiqizo wekhwalithi ephezulu
Ubuchopho bomuntu bucubungula izithombe ngokushesha izikhathi ezingu-60,000 kunombhalo. Yingakho ukufaka izithombe noma imithelela ebonakalayo, ikakhulukazi ezindaweni ezinezikhathi zokuhlala ezimfushane, kungasiza abakhangisi badlulise ulwazi ngokushesha futhi kuqinise ukuhlotshaniswa phakathi komkhiqizo wabo nemikhiqizo noma amasevisi. Isibonelo, kufaka phakathi izithombe zamabhodlela, hhayi nje ukubonisa amalogo ezinhlobo zotshwala, kusiza ukubonwa ngokushesha.
Sebenzisa ngokukhululekile indawo yomkhiqizo nelogo
Kwezinye iziteshi zokukhangisa, amalogo agcizelela ngokweqile angase aphazamise ukuxoxwa kwezindaba zomkhiqizo. Kodwa-ke, ukudlula kokukhangisa kwangaphandle kusho ukuthi abathengi bangabona izikhangiso imizuzwana embalwa, ngakho abakhangisi abahlose ukushiya okuvelayo okuhle kakhulu kufanele basebenzise amalogo kanye nebhrendi ngokukhululekile. Ukuhlanganisa amabhrendi ekhophi nemithelela yokubuka yezikhangiso zangaphandle, kusetshenziswa amafonti asindayo, nokubeka amalogo phezulu kokudaliwe wonke asiza amabhrendi ukugqama ezikhangisweni.
Faka ividiyo nokugqwayiza
Ukunyakaza kudonsa ukunaka futhi kuthuthukisa ukusebenzelana nezikhangiso zangaphandle. Amathimba aqanjiwe kufanele acabangele ukuhlanganisa izinto ezihambayo (ngisho namapopayi alula) ekudaleni izikhangiso zangaphandle ukuze akhe umthelela omkhulu. Nokho, ukuze ugweme ababukeli abaphuthelwa ulwazi olubalulekile, abakhangisi kufanele balungise uhlobo lokunyakaza ngokusekelwe esilinganisweni sesikhathi sokuhlala. Ezindaweni ezinezikhathi zokuhlala ezimfushane (njengamaphaneli edolobha athile), cabangela ubuciko obuguqukayo obuyingxenye (imifanekiso eguquguqukayo elinganiselwe ezithombeni ezimile). Ezindaweni ezinezikhathi zokuhlala ezinde (njengezindawo zokukhosela amabhasi noma izikrini ze-TV yokuzivocavoca), cabanga ukwengeza amavidiyo.
Ithiphu Yochwepheshe: Akuzona zonke izikrini ze-DOOH ezidlala umsindo. Kubalulekile ukuthi uhlale ufaka imibhalo engezansi ukuze uqinisekise ukuthi umlayezo olungile uthathiwe.
Sebenzisa ngokugcwele isikhathi sesikhangiso sangaphandle
Isikhathi sosuku nosuku lweviki lapho izikhangiso zibonakala zidlala indima ebalulekile endleleni imilayezo eyamukelwa ngayo. Isibonelo, isikhangiso esithi "Qala usuku lwakho ngenkomishi yekhofi eshisayo" sisebenza kahle kakhulu ekuseni. Ngakolunye uhlangothi, isikhangiso esithi "Ziphole ngobhiya obandayo" sinengqondo kuphela kusihlwa. Ukuze basebenzise ngokugcwele isikhathi sezikhangiso zangaphandle, abakhangisi kufanele bahlele imikhankaso ngokucophelela ukuze baqinisekise ukuthi abasunguli babo banomthelela ongcono kakhulu ezithamelini eziqondiwe.
Qondanisa imikhankaso ezungeze imicimbi emikhulu
Uma udala imikhankaso yesizini noma ye-flagship, imicimbi eyireferensi (efana noMashi Madness) noma izikhathi ezithile (ezifana nehlobo) kubuciko be-DOOH kusiza ukuxhuma amabhrendi nesasasa lomcimbi. Nokho, kubalulekile ngokulinganayo ukukhumbula ukuthi impilo yeshalofu yabadali ikhawulelwa izehlakalo. Ngakho-ke, ukwethula imikhankaso evelele ngesikhathi esifanele ukuze kukhiqizwe umthelela omkhulu futhi kugwenywe ukubekwa kwezikhangiso zangaphandle ngaphambi kwesikhathi ngaphambi kokuba imicimbi iqale noma ukubekwa sekwephuzile ngemva kokuphela kwemicimbi kubalulekile. Ukusebenzisa ubuchwepheshe bezinhlelo kungasiza ukuqalisa imikhankaso yesikhangiso ngayinye, ukushintshanisa ngokukhululekile okudaliwe okukhawulelwe kwesikhathi kwezidingo ezifanele kakhulu.
Cabangela osayizi besikrini be-DOOH
Ukucaciswa kobuchwepheshe kwezikrini ze-DOOH kuthonya kakhulu isakhiwo, ikhophi, noma isithombe esisetshenziswa ezikhangisweni. Ezinye izikrini ze-DOOH zinkulu (njengezikrini ezinhle kakhulu ku-Times Square), kuyilapho ezinye azikho zikhulu kune-iPad (njengezibonisi ezitolo zegrosa). Ukwengeza, izikrini zingaba mpo noma ezivundlile, ukulungiswa okuphezulu noma ukulungiswa okuphansi. Nakuba amasistimu amaningi anezinhlelo acabangela izidingo zobuchwepheshe bokuboniswa, ukucabangela ukucaciswa kwesikrini lapho akha abadali kusiza ukuqinisekisa ukuthi ulwazi olubalulekile luyagqama ezikhangisweni.
Gcina ukuhambisana kwemiyalezo kuzo zonke izindawo zokuthinta eziku-inthanethi nezingaxhunyiwe ku-inthanethi
Ngokuncintisana okungakaze kubonwe ngaphambili, amabhrendi adinga imilayezo ehlangene ukuze ahehe abathengi kuzo zonke izindawo zokuthinta ku-inthanethi nezingaxhunyiwe ku-inthanethi. Ukufaka imidiya yedijithali yangaphandle kwekhaya isu lesiteshi sonke kusukela ekuqaleni kusiza abakhangisi balondoloze ukungaguquguquki ezintweni zokudala nokuxoxa izindaba kuzo zonke iziteshi, okukhulisa umthelela wemikhankaso yabo yokukhangisa.
I-DOOH inikeza abakhangisi amathuba angapheli okubandakanya izethameli futhi badlulisele imilayezo yabo ngezindlela ezihlukile neziphoqayo. Kumabhrendi abheke ukuphumelela ngempela, ukunaka ngokucophelela izici zokudala zanoma yimuphi umkhankaso wokukhangisa wangaphandle kubalulekile. Ngokucabangela izici ezichazwe kulesi sihloko, abakhangisi bazohlonyiswa ngawo wonke amathuluzi abawadingayo ukuze benze izikhangiso zangaphandle eziheha abathengi futhi ziqhubekisele phambili isenzo.
Mayelana ne-Hot Electronics Co., Ltd:
Yasungulwa ngo-2003,I-Hot Electronics Co., Ltdungumhlinzeki ohamba phambili emhlabeni jikelele weIsibonisi se-LEDizixazululo. Njengoba inezindawo zokukhiqiza e-Anhui nase-Shenzhen, e-China, namahhovisi nezindawo zokugcina izimpahla e-Qatar, e-Saudi Arabia, nase-United Arab Emirates, inkampani ihlomele kahle ukusiza amakhasimende emhlabeni wonke. I-Hot Electronics Co., Ltd inesikhala sokukhiqiza esingaphezu kuka-30,000 kanye nemigqa yokukhiqiza engu-20, enamandla okukhiqiza nyanga zonke angu-15,000 square metres wencazelo ephezulu yombala ogcwele.Isikrini se-LED. Ubuchwepheshe babo busecwaningweni nasekuthuthukisweni komkhiqizo we-LED, ukukhiqiza, ukuthengiswa komhlaba wonke, kanye nezinsizakalo zangemuva kokuthengisa, okubenza babe abalingani abathembekile bamabhizinisi afuna izixazululo ezibukwayo eziphezulu.
Izindonga zevidiyo zinikeza izinzuzo eziningi mayelana nomthelela wokubukwayo, ukuguquguquka, ukuxhumana, ukufaka uphawu, kanye nokusebenza kahle kwezindleko. Ngokucabangela ngokucophelela indawo ezungezile, ukulungiswa, ukuhambisana kokuqukethwe, nokusekelwa kwezobuchwepheshe, amabhizinisi angakhetha uhlobo olufanele kakhulu lwedonga lwevidiyo ukuze athuthukise amasu awo okuxhumana futhi ashiye umbono ohlala njalo kubabukeli bawo. I-Haot Electronic Co., Ltd imile njengomhlinzeki onokwethenjelwa, eqinisekisa izixazululo zekhwalithi eziphezulu ze-LED eziklanyelwe izidingo zamakhasimende ezihlukahlukene.
Xhumana nathi: Ngemibuzo, ukusebenzisana, noma ukuhlola uhla lwethu lwemikhiqizo ye-LED, sicela ukhululeke ukuxhumana nathi:sales@led-star.com.
Isikhathi sokuthumela: Apr-28-2024